Businesses need to advertiseBy telling people “what’s in it for them” as your customer, you can drive business growth.
Advertise to reach new customersYou might be famous in your own right. But there are a lot of people who have no idea you exist. Maybe they’ve just moved into the area. Or the country. Or a stage in their life where your product or service is relevant.
People usually choose businesses or services they’ve already heard of, rather than going with the unknown.
Advertise to “be thereGetting known is only one role of advertising. Being there at the critical point of the cycle - when a customer decides to buy – is another. It’s all about being on their “mental shopping list.”
It’s also known as “top of mind.”
Business is a series of opportunities, and unless your name is out there with timely and targeted advertising, your competitor takes the win.. Customers need reminding that you exist.