Coast is timeless music by timeless artists
Coast was an overnight audience success, and continues to be one of TRN’s most popular music stations.
Coast plays the songs that have stood the test of time in a smooth and clutter free format.
Coast’s biggest fans are people aged 40-64 – those of us commonly called "Baby Boomers."
The typical Coast listener
• 40-64 years old
• Home owner mortgage-free
• Empty nester with money to spend
• Rediscovering favourite interests
• Intelligent, opinionated
The Coast listener wants personal fulfilment. They’ve earned it! They have plenty of purchasing power – in Western economies, Boomers control 75%+ of a nation’s wealth and more than half of its discretionary income, so for advertisers, Coast has the ears of the biggest spenders.