Hip Hop and R’n’B
Flava is an active, aware, savvy and ‘now’ radio station that connects with the new generation.
Flava’s fresh and funky beats target the Urban consumer. Primarily young people who identify with a metropolitan and cosmopolitan culture – a mix of Europeans, Maori and Pacific Islanders.
Flava blends Hip Hop and R’n’B music for an under 35 audience.
The typical Flava listener:
• Under 35 – female skew
• Educated and upwardly mobile
• Strong family ties and community orientated
• Finding their place in society
Flava is where the fast moving worlds of music, fashion and lifestyle come together. Flava listeners have money to spend on everything from concerts to cars, family to phones. This is the audience connecting to brands and trends that will shape the New Zealand market.